01 · Physical infrastructure

Retail Design & Execution

Retail Design & Execution

FurtherSide's retail wing, Retail Radius, is a full-service retail execution and infrastructure company, bringing ambitious ideas to life flawlessly, on time and at scale, from store installations to multi-city activations.

20+
Cities across India
5
Production units
10,000+
Sq ft fabrication
2016
Founded · HQ Bengaluru
Trusted by
WildcraftThe Souled StoreSparxRoyal EnfieldAJ1881CeraSomanyCelioMakeMyTripIKEAGatorade WildcraftThe Souled StoreSparxRoyal EnfieldAJ1881CeraSomanyCelioMakeMyTripIKEAGatorade WildcraftThe Souled StoreSparxRoyal EnfieldAJ1881CeraSomanyCelioMakeMyTripIKEAGatorade WildcraftThe Souled StoreSparxRoyal EnfieldAJ1881CeraSomanyCelioMakeMyTripIKEAGatorade
Scope of work
01

Layouts, zoning & VM systems

Store layouts, zoning and visual-merchandising systems, windows, focal walls and signage.

02

Detailing & value engineering

Technical detailing, BOQs, value engineering and prototyping.

03

Approvals & compliance

Site surveys, approvals, landlord coordination and HSE compliance.

04

Trade orchestration

Orchestration across civil, MEP, signage, IT and fixtures.

05

Multi-city rollout

Multi-city rollouts, logistics, installation and post-install QC.

Begin a conversation →
Selected works · 2025–26

Built stores, not renders.

A working portfolio of fabricated, installed and merchandised retail, photographed on site, across five sectors and a dozen retail brands.

20+
Cities
5
Production units
5
Sectors
12+
Brands
Wildcraft flagship, mall storefront
Wildcraft · Flagship build
Wildcraft façade signage at night
Wildcraft · Façade & signage
The Souled Store colourful façade
The Souled Store · Façade
Sparx experience store interior
Sparx · Experience store
Sparx footwear display wall
Sparx · Footwear wall
Wildcraft façade signage at night
Wildcraft · Façade & signage
The Souled Store colourful façade
The Souled Store · Façade
Sparx experience store interior
Sparx · Experience store
Sparx footwear display wall
Sparx · Footwear wall
Royal Enfield dealership interior
Royal Enfield · Dealership
AJ1881 dining hall interior
AJ1881 · Dining hall
Cera showroom interior
Cera · Showroom build
01 / 07 · Swipe
VM & Rollout

From site survey to installed store, run as one accountable programme.

Rollout Programme · ConsoleRollout · Console
Active · Live pipelineLive
Programme pipeline · 6 stages
Programme pipeline
6 stages · one accountable owner
01
Survey
Done
02
BOQ & VE
Done
03
Fabrication
Done
04
Install
Active
05
VM Set-up
Queued
06
QC & Handover
Queued
01SurveyDone
02BOQ & VEDone
03FabricationDone
04InstallActive
05VM Set-upQueued
06QC & HandoverQueued
Module 01
Store VM systems

Windows, focal walls, zoning and signage. Fixtures, gondolas, POSM and standees, standardised as kits across every outlet.

Standardised kits · every outlet
Module 02
Multi-city build

Surveys, BOQs and value engineering. Five in-house production units, with install and post-install QC in every region.

5 production units · all regions
Module 03
Programme mode

Rollout calendars mapped to your expansion pipeline. Seasonal VM refresh cycles and annual maintenance keep every outlet on-brand all year round.

Seasonal refresh · annual care
Live reporting · National rollout, live view

Every install, tracked as it happens.

Rollouts are mapped store-by-store to your expansion pipeline, and the dashboard updates live as each one closes.

9:41
FIELD APP · CAPTURE
Store #2481 · Bandra
store install
REC
GEO ✓TIME ✓
before after
01 · Capture

Field teams log geo-tagged, time-stamped, before/after photos.

9:41
FIELD APP · VERIFY
VM Checklist8 / 9
Window graphics
Focal wall build
Gondola zoning
POSM placed
Lightbox test
SIGN OFF →
02 · Verify

Checklist sign-off per element. No install closes unverified.

9:41
FIELD APP · ACCESS
Permissions
END-TO-END ENCRYPTED
FurtherSide PM
FULL ACCESS
Field lead
EDIT ON SITE
Client
VIEW ONLY
DATA NEVER SHARED ACROSS CLIENTS
03 · Secure

Role-based access, controlled handling. Your data stays yours, never shared across clients.Role-based access. Your data stays yours, never shared across clients.

9:41
FIELD APP · ROLLOUT
National rollout
42/ 50 live
▲ +6 stores today
BandraLIVE
AndheriINSTALLING
PowaiDELAYED
04 · Report

Dashboard updates live. Delays and exceptions flagged the moment they happen.instantly.

01 / 04 · Swipe
By sector · Selected clients
01
Apparel & Fashion

Flagship build, façade & signage and in-store VM systems, delivered store-ready.

Clients Wildcraft The Souled Store Sparx
+ Expand to view
01
+ View
Apparel & Fashion

Flagship build, façade & signage and in-store VM systems, delivered store-ready.

Clients · Wildcraft · The Souled Store · Sparx
Wildcraft flagship, mall storefront
Wildcraft · Flagship build
Wildcraft façade signage at night
Wildcraft · Façade & signage
The Souled Store colourful façade
The Souled Store · Façade
Sparx experience store interior
Sparx · Experience store
Sparx footwear display wall
Sparx · Footwear wall
01 / 05 · Swipe
02
Automotive

Full dealership experience: showroom design, fabrication and on-site build.

Client Royal Enfield
+ Expand to view
02
+ View
Automotive

Full dealership experience: showroom design, fabrication and on-site build.

Client · Royal Enfield
Royal Enfield dealership interior
Royal Enfield · Dealership build
Dealership façade at dusk
Royal Enfield · Façade at dusk
Dealership display detail
Royal Enfield · Display & VM
01 / 03 · Swipe
03
Restaurants / Food

Café and dining turnkey fit-out: counter, service line and dining hall.

Client AJ1881
+ Expand to view
03
+ View
Restaurants / Food

Café and dining turnkey fit-out: counter, service line and dining hall.

Client · AJ1881
AJ1881 café counter build
AJ1881 · Café counter
AJ1881 dining hall
AJ1881 · Dining hall
AJ1881 seating and interior
AJ1881 · Seating & interiors
01 / 03 · Swipe
04
Furniture, Fitouts & Sanitaryware

Showroom builds and mall display programmes for sanitaryware retail.

Clients Cera Cera Luxe Somany
+ Expand to view
04
+ View
Furniture, Fitouts & Sanitaryware

Showroom builds and mall display programmes for sanitaryware retail.

Clients · Cera · Cera Luxe · Somany
Cera showroom bathroom vignette
Cera · Showroom build
Cera showroom display vignette
Cera · Display vignette
Somany sanitaryware display
Somany · Sanitaryware display
Tile and surface display wall
Somany · Tile & surface display
Sanitaryware bathroom vignette
Somany · Bathroom vignette
01 / 05 · Swipe
Part of the system

Retail rarely travels alone. It hands off to creative production for the content that fills the space, and to market entry when a rollout crosses borders.

Every engagement starts with a conversation.

Outline the project and the markets involved. We direct it to the relevant practice and respond with a proposed team and approach.

Begin a conversation →