Market Entry & Localisation Market Entry & Localisation
On-ground market entry and localisation across four markets on three continents. We handle positioning, media, events and local talent, so a brand lands like it belongs, not like it arrived.
Positioning
Adapting the brand's story, name and promise to land with a local audience and culture.
Media
Local channel planning and buying, from launch campaigns to always-on presence.
Events
Launches, activations and trade presence, produced and staffed on the ground.
Local talent
Vetted local specialists and partners, drawn from the wider 25,000+ network.
The home base, deepest bench of retail, production and creative talent, and the launchpad for regional rollouts.
Precision localisation for one of the most demanding retail and design cultures in the world.
A European foothold for multi-territory launches, media and event production across the region.
On-ground presence for launches and localisation across New Zealand.
The home base, deepest bench of retail, production and creative talent, and the launchpad for regional rollouts.
Precision localisation for one of the most demanding retail and design cultures in the world.
A European foothold for multi-territory launches, media and event production across the region.
On-ground presence for launches and localisation across New Zealand.
Read the market
Audience, competitive set, channels and culture mapped before launch.
Localise
Positioning, messaging and creative adapted with local talent, not translated.
Launch
Media, events and retail presence go live, produced and staffed on the ground.
Grow
Ongoing local management, reporting and optimisation from the regional office.
Entry doesn't happen in isolation. The same company builds the retail space and produces the campaign that carries the brand into each new market.
Every engagement starts with a conversation.
Outline the project and the markets involved. We direct it to the relevant practice and respond with a proposed team and approach.